Professor Christopher Whyte “Tribes Are The New Brand”
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- On March 3, 2016
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Professor Christopher Whyte “Tribes Are The New Brand”
“Tribes are the new brand. If Tribes are the new brand, then brands have to change their philosophy and strategy to define or re-define who their customers are.” – Professor Whyte
Christopher S. Whyte, Global MBA
Professor, Lecturer & Advisor In Digital Marketing / Digital Advertising
Rutgers Business School, Baruch College, Kean University
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